Over the past ten years and more, the online world has been through major changes from almost every angle that have also affected our lives in many other ways. There has been a noted change from even the devices that people have used to finish their tasks; few years ago laptops and personal computers were extensively used by individuals to finish their tasks at hand but nowadays smartphones are the norm. Another factor that has helped increase the amount of people using the internet is that the prices charged to access the internet has drastically dipped. Gone are the days when internet service providers charge a premium for a few minutes of browsing, nowadays people can do the same for a couple of cents with almost no barriers.
This is not to say that business cards Perth and custom stickers Australia do not matter any longer as methods of advertising, they still do play a key role in the business world when it comes to face to face and business to business interactions and deals. Stickers and handing out cards have their own set of advantages and are also quite easy on the wallet but compared to the internet, they have a lower reach and cannot capture the attention of consumers and display as much information as video content can. Nowadays people are always in a rush and will not bother to stop and take a deeper look at something unless they feel it is really important and video content are able to do a much better job of capturing their attention than cards and sticks can manage to.
The fast internet speeds of today mean that people can easily stream large amounts of video content in a matter of seconds.
This is another reason that has helped propel the use of video marketing as a way of advertising. Video content not only offer visual images but are able to transmit audio allowing companies to deliver more information within a matter of seconds. There is also the psychological advantage that any individual is sure to remember a video more clearly than a text he or she has read off a sticker. Furthermore as a customer remembers a video of your company, it will also bring to him the name of your company making it a great method of advertising. Of course there is the downside of video content because it is quite expensive. It has to involve plenty of post shoot editing, the hiring of actors and people to direct as well the costs to be paid to the studio which all add up to quite a large sum.